as seen by Ioana Covali, make-up artist

We're celebrating the launch of the Simone Rocha x H&M collection with a little fashion experiment. We've invited some of our favourite photographers and make-up artists to take center stage for once

Her attention to detail and love of natural, bright make-up defines Ioana Covali

The outfits I wore today utterly changed my mood, she says.
Ioana styled the white pearl sweater over the silk cloche dress and loved-loved-loved the feathered slippers

Ioana loves layering, so for the second outfit she chose the same dress, but this time, she wore it with a tulle shirt and a sequin crop top

For the first look, I wore this dress with an oversized sweater: the outfit instantly became casual let's say. But now, with the sequin top and the tulle shirt, it all changed to a fairy tale outfit

The Simone Rocha x H&M collection launches 11 March and will be available at hm.com and in selected stores

Simone Rocha

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